Health Care Transformation

The Future of Health Care is Video.

As healthcare costs continue to rise and health outcomes lack improvement, consumers are growing increasingly frustrated, confused, and overwhelmed.

In fact, 9 out of every 10 individuals are considered healthcare illiterate, which is not surprising given the complexity of the healthcare system in addition to language barriers- not only due to medical jargon but also for the 25 million+ individuals who are limited English proficient. In no other industry is communication as important but as difficult as it is in the health care system.

Every other industry has defined their business model around the consumer. This has not been the case in health care. Health care has evolved to lack the infrastructure needed to understand their consumers and their true needs, wishes, and desires.

This is all changing as health care moves from a fee-for-service reimbursement structure that incentives volume to a value-based care reimbursement structure including two-sided risk Accountable Care Organizations (ACOs), bundled payments, and capitation. The future payment system will require an overhaul of healthcare delivery as we know it.

In value-based care, the goal is improved outcomes at reduced systemic costs. And there is no way a health system can achieve success in the future of value-based payments without better empowering and engaging the most important component of the equation, the consumer.

“We are shifting to a model of payment where outcomes, quality, utilization, and cost matter more and more. In that market, how our customers behave and what they choose to do is going to be reflected in healthcare outcomes, and will matter to the viability of healthcare organizations far more than it has in the past. Patients will also increasingly act like consumers and will be voting with their wallets and their feet.”

-Dr. Zeev Neuwirth, Author of Reframing Health Care

We can no longer engage consumers by handing them pieces of paper filled with medical jargon and hoping that Google will communicate on behalf of the provider for anything that was misunderstood.

Consumers will need clear, concise, targeted, and curated information and tools that tell them exactly what they need to know. And this information will both improve the consumer’s experience with the healthcare system but will also drive appropriate consumer behavior. In doing so, this will allow your organization to not only survive the future of at-risk payments but to thrive in them.  

The future of health care is video.

Individuals want information conveyed in a clear, concise, and entertaining manner. Gone are the days of reading packets of paper.

Here at Health Care Transformation, we are combining our expertise to develop, create, and produce curated video content and tools that help you achieve consumer-centric care. This curated content will improve the patient experience and build a positive relationship with your brand.

Our content ranges from:

  • What to Expect as First-Time Patients
  • What to Do When You Experience an Urgent Health Issue
  • How to Navigate Health Insurance
  • Planning Your Pregnancy Journey
  • Navigating a Hospitalization
  • Medical Decision-Making For Your Loved Ones
  • And MORE!

In addition to our content library, we love working with our partners to create custom content to achieve their specific goals. Regardless of whether we license or custom-create the content, we provide top support every step of the way as we partner to ensure success in rolling out the content at your organization and create a positive ROI.

How is our content + partnership consulting so impactful?

  • Removes the burden of developing standardized patient education materials  
  • Available in multiple languages
  • High-quality Los Angeles video production
  • A/B testing of all content + communications
  • Communication + marketing strategy
  • Analytics partnership to determine impact and ROI

To quote leading healthcare expert Dr. Zeev Neuwirth, host of Creating a New Health Care podcast and author of Reframing Health Care, one more time:

“Our collective job is to educate, influence, and engage patients so that they have the best chance of becoming active participants in their own care…It is our job to make engaging in health care appealing, even enticing and entertaining, so that healthcare customers want and choose to participate. It is our job to make it easier, more convenient, and more dignified.”

-DR. ZEEV NEUWIRTH, AUTHOR OF REFRAMING HEALTH CARE

If you are a healthcare provider who is innovative and ready to thrive in the future of value-based care, contact us today. We are looking forward to supporting you and your efforts to integrate video content into the delivery of care and truly become a consumer-centric healthcare provider.

Cheers to Your Health and Happiness.

Health Insurance

Intro to the U.S. Risk Pools

Hello Everyone! And Happy Holidays!!

As a final send-off before we head into 2018, I’m going to spend today giving a brief overview of the large risk pools or insurance options that we have here in the U.S. If you haven’t already checked out my prior video explaining risk pools and how they work- be sure that you do!

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So to recap: the three major ways to get health insurance in the U.S. is through:

Medicare– insurance run by the federal government for all individuals over age 65, those with disabilities, and those with two specific diseases: End Stage Renal Disease (ESRD) or Amyotrophic Lateral Sclerosis (ALS, also known as Lou Gehrig’s disease).

Medicaid– insurance run by the government for eligible low-income adults, children, pregnant women, elderly adults and people with disabilities. Medicaid is administered by the state governments according to federal requirements.

Private Insurance: insurance run by private companies.

We can get private insurance in a few different ways:

  1. Through your employer
  2. Through the health insurance marketplaces, or exchanges (healthcare.gov)
  3. By staying on your parent’s insurance until age 26

As you can see that leaves us with a hodgepodge of insurance options which inevitably means some people fall through the cracks and don’t have health insurance in any given year.

The current estimate of uninsured individuals in the U.S. is around 30,000,000 people.

Thankfully that is much lower than in prior years because after the health insurance exchanges were built, this allowed people who own their own businesses, work freelance, or aren’t offered insurance through their employer to be able to be a part of a risk pool and purchase health insurance.

That’s all for this week, folks!

If you still haven’t purchased health insurance for 2018 be sure to check your open enrollment dates and purchase insurance.

And keep your eyes peeled in the new year because The Health Care Transformation Academy will be launching in January! I’m incredibly excited to be offering very concrete easy-to-understand lessons through The Academy that will really give you the confidence and peace of mind to understand and navigate the U.S. health care system.

Wishing you and yours the happiest of holidays and I’m so excited for all that 2018 will bring! xoxo

Cheers to Health and Happiness!

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Prevention

Get Your Flu Shot!

Hi Everyone! Welcome back to Health Care For the People.

‘Tis the season! The flu season that is! And it’s time to roll up those sleeves…

Now, what do you and your family need to know about the flu? Here’s what the Centers for Disease Control and Prevention (CDC), which is our leading agency that conducts and supports health promotion, prevention, and preparedness activities in the United States, has to say!

“Fun” Flu Facts:

  • The flu is contagious! It is spread when someone who is infected has droplets from their nose or mouth that then gets into your nose or mouth. (Think sneezing, coughing, hand-to-hand touching and then touching your face)
  • You may be able to pass on the flu to someone before you know you are sick or while you are sick. Some seemingly healthy people may be able to infect others beginning one day before symptoms develop and up to 5 to 7 days after becoming sick.
  • Typical symptoms include fever, chills, achy muscles, cough, runny or stuffy nose, headaches or a sore throat.
  • Depending on the health state of the individual, the flu can cause mild to severe illness and can even lead to death.
  • Each year, more than 200,000 people in the United States are hospitalized for respiratory and heart conditions illnesses associated with the flu virus.
  • Each year, between 12,000 and 56,000 people die from flu-related complications. These are typically patients who are already sick with a chronic condition such as heart failure or pulmonary disease.

Now let’s address all the silly myths and excuses that people make for not getting the flu shot!

Debunking “Fun” Flu Myths:

  • No, you cannot get the flu from the flu shot! The vaccine you receive is inactivated so the typical symptom you may get is soreness in the arm. And let’s be honest, any symptoms people have from the flu vaccine are much better to deal with than the symptoms caused by the actual flu illness.
  • If you do get flu-like symptoms, it wasn’t because of the vaccine! You may have already been sick when you got the flu shot. Also, you may be sick with another bacteria or virus that is not the flu or is not the strain from the vaccine.
  • The flu vaccine is safe and effective! For more than 50 years, hundreds of millions of Americans have safely received seasonal flu vaccines.

So now it’s time– I’ve gotten my flu shot. Have you gotten yours?!?

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Let me know if this article was helpful and please write any additional comments or questions below!

Cheers to Health and Happiness! 

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Primary Care

Who is your PCP? Part 2- The Primary Care Medical Home

Hi Everyone,

Welcome back to Health Care For the People for today’s post called Who is your PCP Part 2- The Primary Care Medical Home. In part 1 we talked about the importance of having a PCP and now we are going to talk about the Primary Care Medical Home, or what we call in the industry, PCMH.

The Primary Care Medical Home (PCMH) is a model whereby your PCP is the quarterback of your care for the rest of your care team.

What is a care team you ask?

Well for starters your care team is not going to look the same as someone else’s care team.

Depending on your current health state you might have only one doctor, your PCP, or you might have multiple doctors treating different diseases. You might have a mental health provider or a social worker.

If your care is very complex you might also have a care coordinator, which is an individual who is not a clinician but who works very closely with your PCP to coordinate your care between the different providers on your care team.

Potential Members of the Care Team:

  • PCP
  • Specialists
  • Care Coordinator
  • Mental Health Provider
  • Social Worker
  • Pharmacist
  • Hospital-based providers in the event of hospitalization
  • Community providers such as home health or skilled nursing facility staff

As you can see, depending on the complexity of your health situation, it can be really complex and just like anything else in this world Communication is Key! So it’s really important that your PCP (and potentially Care Coordinator) are working to optimally communicate and collaborate on improving your health outcomes.

That’s why we call the PCP your quarterback in the PCMH model. Your PCP is at the center of your healthcare world, looking at you holistically as a patient and serving as your quarterback who is fully knowledgeable in the care you are receiving from all your providers.

If you’re interested in learning more, here is a great link from the Patient-Centered Primary Care Collaborative that has some really helpful graphics:

https://www.pcpcc.org/about/medical-home 

Have any questions about the PCMH model? Feel free to write any comments or questions below and be sure to subscribe to the newsletter!

Cheers to Health and Happiness! 

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